Behavioral Economics and Public Health

Behavioral Economics and Public Health
-JFcCgAAQBAJ
384
By:"Christina A. Roberto","Ichiro Kawachi"
"Medical"
Published on 2015-09-01 by Oxford University Press

With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

READ NOW

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

This Book was ranked 7 by Google Books for keyword public health.

The book is written in enfor NOT_MATURE

Read Ebook Now
true
true

Printed Version of this book available in
BOOK

Availability of Ebook version is true,"listPrice": {"amount": 64.99,"currencyCode": "USD"in true or true

Public Domain Status false

Rating by

SAMPLE

false

To Get More Public Health Ebooks Click Here